[No] 1 [Gaffer] Cesar Luis Menotti [Smoking Habit Details] 
The endless tv shots of Menotti furiously lighting one cigarette after another during the 1978 World Cup has to be one of the abiding memories of the tournament. And it didn't seem to do the hosts any harm either - his brilliantly innovative tactics coupled with a team playing their hearts out for him, led to Argentina's first global triumph. An intellectual, left-wing radical, Menotti was known as "El Flaco" (the thin one), most probably because he didn't eat - he just smoked. One of our other top-ten gaffers, Ricardo Lavolpe, was obviously making a mental note for later in life - sat on the bench as reserve goalkeeper, he could only look on in awe as Menotti took chain-smoking to a new level.